Spotnik Communications (A): Defining the Business Model

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Case

Reference no. 9B02A025

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Shamir Allibhai (Ivey Business School, Western University); Michael Brown (Ivey Business School, Western University); Amy McCaig (Ivey Business School, Western University); Wayne Samuels (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2002

Version: 2004-08-27

Length: 15 pages

Data source: Field research

Topics: Entrepreneurial marketing; e-Commerce; Telecommunication technology; Market analysis

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Abstract

Two young entrepreneurs have launched one of Canada''s first wireless LAN access zones and are considering their next steps. The wireless industry was changing quickly and they wondered if their business model was as good as it could be. By analysing the market segments and the competitive landscape, they must decide Spotnik''s direction.

Location:

Canada

Industry:

Communications

Size:

Small

Other setting(s):

2002