Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2009-10-29
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre''s services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. This case contains colour exhibits.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-01-18
Length: 4 pages
Data source: Field research
About
Abstract
The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre''s services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. This case contains colour exhibits.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-01-18
Length: 4 pages
Data source: Field research