Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 13 pages
Data source: Published sources
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Abstract
This is part of a case series. CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.
Location:
Industry:
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
About
Abstract
This is part of a case series. CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.
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Related
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad