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Case
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Reference no. 9B02B016
Published by: Ivey Publishing
Originally published in: 2002
Version: 2003-01-13
Length: 17 pages
Data source: Field research

Abstract

Cloverdale Paint Inc is a family-owned paint manufacturer. Company sales have been falling and the logistics manager was looking at several options that would meet the company''s long-term growth objectives. Two opportunities - private label development or dealer network expansion - seemed promising. He must determine if one or both alternatives will resolve the company''s declining sales, and if so, whether the company has enough capital to pursue one or both ventures.
Location:
Size:
Small
Other setting(s):
2000

About

Abstract

Cloverdale Paint Inc is a family-owned paint manufacturer. Company sales have been falling and the logistics manager was looking at several options that would meet the company''s long-term growth objectives. Two opportunities - private label development or dealer network expansion - seemed promising. He must determine if one or both alternatives will resolve the company''s declining sales, and if so, whether the company has enough capital to pursue one or both ventures.

Settings

Location:
Size:
Small
Other setting(s):
2000

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