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Abstract
Business strategists tend to be well-versed in the identification and analysis of constraints, says the author, but what of possibilities? If the ability to see new possibilities is fundamental to creating innovative designs - whether of products, cities or business strategies - what do we know about state-of-the-art possibility thinking? Not much, she says. Business strategy has historically been a largely analytic endeavor, with relatively little attention paid to the creative aspects of strategy formulation. She describes eight ways to illuminate new possibilities taken from Engineering success stories. Engineers have long viewed design as a core activity, says the author, and managers would be wise to turn to them for creative inspiration.
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Abstract
Business strategists tend to be well-versed in the identification and analysis of constraints, says the author, but what of possibilities? If the ability to see new possibilities is fundamental to creating innovative designs - whether of products, cities or business strategies - what do we know about state-of-the-art possibility thinking? Not much, she says. Business strategy has historically been a largely analytic endeavor, with relatively little attention paid to the creative aspects of strategy formulation. She describes eight ways to illuminate new possibilities taken from Engineering success stories. Engineers have long viewed design as a core activity, says the author, and managers would be wise to turn to them for creative inspiration.