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Case
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Reference no. 9B17M113
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-08-04

Abstract

In 2016, the chief executive officer of the ibibo Group, one of the largest players in India's online travel sector, faced a major decision. MakeMyTrip, India's market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group's chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business he had launched in 2007, and rely on outside investment or the parent company to fund his efforts at growing the business? It was time to evaluate his strategic options.
Location:
Industry:
Size:
Large
Other setting(s):
2016

About

Abstract

In 2016, the chief executive officer of the ibibo Group, one of the largest players in India's online travel sector, faced a major decision. MakeMyTrip, India's market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group's chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business he had launched in 2007, and rely on outside investment or the parent company to fund his efforts at growing the business? It was time to evaluate his strategic options.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2016

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