Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-08-31

Abstract

Curana BVBA was a small family-owned company in Belgium. In the 1990s, it was producing mudguards and fenders as an original equipment manufacturer for the European bicycle industry. As Curana BVBA faced increasing competition in 2009, it needed to make a strategic turnaround. The company focused on the top segments of the market and introduced innovative and design-based bicycle accessories. The company didn't have the competency to develop these new products itself, so it built and relied on an open innovation strategy that included several partners who could develop and manufacture the original products. As the network matured, Curana derived new competencies from the partners, which ultimately allowed Curana to embark on a proactive innovation process, spawning entirely new product designs more rapidly than anyone else in the industry.
Location:
Industry:
Size:
Small
Other setting(s):
2009

About

Abstract

Curana BVBA was a small family-owned company in Belgium. In the 1990s, it was producing mudguards and fenders as an original equipment manufacturer for the European bicycle industry. As Curana BVBA faced increasing competition in 2009, it needed to make a strategic turnaround. The company focused on the top segments of the market and introduced innovative and design-based bicycle accessories. The company didn't have the competency to develop these new products itself, so it built and relied on an open innovation strategy that included several partners who could develop and manufacture the original products. As the network matured, Curana derived new competencies from the partners, which ultimately allowed Curana to embark on a proactive innovation process, spawning entirely new product designs more rapidly than anyone else in the industry.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2009

Related