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Case
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Reference no. W90C07
Subject category: Strategy and General Management
Authors: Robert J Dolan (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2010
Version: 6 January 2010
Length: 8 pages
Data source: Published sources
Topics: Strategy
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Abstract

This case details the history of Zantac, one of Glaxo's most successful products, from inception to deterioration when faced by the rise of generics. In doing so, the mini-case describes the main players, trends and obstacles dominating the pharmaceutical industry today. This case is included in Module 1 of the course Business Thought & Action.
Teaching note
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Reference no. W90T07
Subject category: Strategy and General Management
Authors: Robert J Dolan (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2011
Version: 5 February 2011
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

This case details the history of Zantac, one of Glaxo's most successful products, from inception to deterioration when faced by the rise of generics. In doing so, the mini-case describes the main players, trends and obstacles dominating the pharmaceutical industry today. This case is included in Module 1 of the course Business Thought & Action.

Related

Teaching note
-
Reference no. W90T07
Subject category: Strategy and General Management
Authors: Robert J Dolan (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2011
Version: 5 February 2011
Length: 8 pages
Data source: Published sources
View full details