Product details

Sumit and his friends founded Giftxoxo in April 2012 as a unique portal that facilitated gifting experiences. This portal helped both businesses and individuals to gift experiences to their employees and relatives/friends respectively. In a few months, they realised that presenting unique experiences to employees achieved greater traction. They concentrated on the business consumer, included products too and made Giftxoxo a curated marketplace for gifting. In September 2015, in an effort to expand into a new medium and target self-consumption, Giftxoxo introduced a new mobile application and branded it Frogo. Frogo helped individuals to discover and book various activities in a city or tourist destination. In March 2016, Sumit was wondering whether to continue with Giftxoxo and Frogo as separate brands or merge them.This case brings forth the issues of e-Marketplace branding, media and target markets as issues in E-business.