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Teaching note
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Reference no. 8B17A049
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2019-07-31
Revision date: 21-Aug-2019
Length: 29 pages
Data source: Field research
Share a link: https://casecent.re/p/146921
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Instructor presentation material
-
Reference no. 5B17A049
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-09-18
Format: .pptx
Data source: Field research
View full details
Case
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Reference no. 9B17A049
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2018-01-12
Revision date: 20-Feb-2018
Length: 18 pages
Data source: Field research
Topics: Brand acquisition; Brand assessment; Brand integration; Wireless communications; Marketing
View full details
Case
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Reference no. 9B17AC049
Simplified Chinese language
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-01-12
Length: 17 pages
Data source: Field research
Topics: Brand acquisition; Brand assessment; Brand integration; Wireless communications; Marketing
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Instructor presentation material
-
Reference no. 5B17A049
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-09-18
Format: .pptx
Data source: Field research
View full details
Case
-
Reference no. 9B17A049
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2018-01-12
Revision date: 20-Feb-2018
Length: 18 pages
Data source: Field research
Topics: Brand acquisition; Brand assessment; Brand integration; Wireless communications; Marketing
View full details
Case
-
Reference no. 9B17AC049
Simplified Chinese language
Subject category: Marketing
Authors: Michael Taylor (Ivey Business School, Western University); Brooke Cooper (Ivey Business School, Western University); Sarah Dickson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-01-12
Length: 17 pages
Data source: Field research
Topics: Brand acquisition; Brand assessment; Brand integration; Wireless communications; Marketing
View full details