Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-10-06
Length: 11 pages
Data source: Generalised experience
Share a link:
https://casecent.re/p/14696
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Terralumen is a family-owned agricultural company that has expanded into consumer products. A senior executive with the company has helped build a successful joint venture over a period of 16 years with Delta, an American fast food chain. After a directors meeting, he senses that the American joint venture partners want to end the partnership, but he is unsure why. The joint venture has been profitable, and he also believes his company contributed the most to its success and that prior to the joint venture Delta had limited success in foreign markets. With the break up of the joint venture pending, he must determine how to extract the largest return on Terralumen''s investment.
Location:
Industry:
Size:
Medium
Other setting(s):
2000
About
Abstract
Terralumen is a family-owned agricultural company that has expanded into consumer products. A senior executive with the company has helped build a successful joint venture over a period of 16 years with Delta, an American fast food chain. After a directors meeting, he senses that the American joint venture partners want to end the partnership, but he is unsure why. The joint venture has been profitable, and he also believes his company contributed the most to its success and that prior to the joint venture Delta had limited success in foreign markets. With the break up of the joint venture pending, he must determine how to extract the largest return on Terralumen''s investment.
Settings
Location:
Industry:
Size:
Medium
Other setting(s):
2000