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Case
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Reference no. 9B02M041
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-10-31
Length: 12 pages
Data source: Field research

Abstract

Selkirk Group is a family-owned brick manufacturer which has built an export business to Japan and other Asian markets from zero to 10% of its volume in seven years. The managing director of the company raises the question of whether it is time to change their regional export strategy and organizational structure in light of the Asian economic crisis and the reasons for their competitive success in both Australia and Asia. There is a Simplified Chinese version available ''9B02MC41''. There is a Traditional Chinese version available ''9B02MT41''.
Location:
Size:
Medium
Other setting(s):
1998

About

Abstract

Selkirk Group is a family-owned brick manufacturer which has built an export business to Japan and other Asian markets from zero to 10% of its volume in seven years. The managing director of the company raises the question of whether it is time to change their regional export strategy and organizational structure in light of the Asian economic crisis and the reasons for their competitive success in both Australia and Asia. There is a Simplified Chinese version available ''9B02MC41''. There is a Traditional Chinese version available ''9B02MT41''.

Settings

Location:
Size:
Medium
Other setting(s):
1998

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