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Case
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Reference no. 9B02N012
Subject category: Finance, Accounting and Control
Authors: James E Hatch (Ivey Business School, Western University); Ryan Kovac (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-07-11
Length: 24 pages
Data source: Field research
Topics: Exit strategy; Valuation; Venture capital
Share a link: https://casecent.re/p/14736
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Abstract

Flonetwork Inc is an Internet direct marketing and communications service and a leader in the permission-based e-mail marketing space. A director and venture capital representative reflects on the company''s initial public offering that was aborted and the recent tender offer for its shares by DoubleClick. He must assess the risks and opportunities in the company, the company''s value and the advantages and disadvantages of going public, staying private or a strategic sale in order to make a recommendation at an upcoming board meeting.
Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2001
Teaching note
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Reference no. 8B02N12
Subject category: Finance, Accounting and Control
Authors: Ryan Kovac (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-06-26
Length: 13 pages
Data source: Field research
View full details

About

Abstract

Flonetwork Inc is an Internet direct marketing and communications service and a leader in the permission-based e-mail marketing space. A director and venture capital representative reflects on the company''s initial public offering that was aborted and the recent tender offer for its shares by DoubleClick. He must assess the risks and opportunities in the company, the company''s value and the advantages and disadvantages of going public, staying private or a strategic sale in order to make a recommendation at an upcoming board meeting.

Settings

Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2001

Related

Teaching note
-
Reference no. 8B02N12
Subject category: Finance, Accounting and Control
Authors: Ryan Kovac (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-06-26
Length: 13 pages
Data source: Field research
View full details