Product details

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Case
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Reference no. 9B01A004
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-12
Length: 26 pages
Data source: Field research

Abstract

Extreme Packet Devices was founded to develop very sophisticated application-specific, integrated circuits for the telecommunications industry. After six months of operation, its chief executive officer was reviewing the company''s newly completed business plan. He wanted the plan to be ambitious and have a clear vision so it captured the imagination of employees, customers and financial supporters, and at the same time, provided a disciplined roadmap for the organization and benchmarks for the venture capitalists funding the company. While he examined the plan, he had to evaluate the company''s progress and then wondered if the plan successfully addressed questions that venture capitalists and institutional investors would ask. There is a supplemental case available, Extreme Packet Devices (B), product 9B01A005, that addresses issues around the purchase of Extreme Packet Devices by PMC-Sierra.
Location:
Size:
Small
Other setting(s):
1999

About

Abstract

Extreme Packet Devices was founded to develop very sophisticated application-specific, integrated circuits for the telecommunications industry. After six months of operation, its chief executive officer was reviewing the company''s newly completed business plan. He wanted the plan to be ambitious and have a clear vision so it captured the imagination of employees, customers and financial supporters, and at the same time, provided a disciplined roadmap for the organization and benchmarks for the venture capitalists funding the company. While he examined the plan, he had to evaluate the company''s progress and then wondered if the plan successfully addressed questions that venture capitalists and institutional investors would ask. There is a supplemental case available, Extreme Packet Devices (B), product 9B01A005, that addresses issues around the purchase of Extreme Packet Devices by PMC-Sierra.

Settings

Location:
Size:
Small
Other setting(s):
1999

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