Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2001
Version: 2009-12-04
Length: 11 pages
Data source: Field research

Abstract

Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies or determine if they are missing other strategic opportunities based on organizational buying behaviours.
Location:
Size:
Large
Other setting(s):
1995

About

Abstract

Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies or determine if they are missing other strategic opportunities based on organizational buying behaviours.

Settings

Location:
Size:
Large
Other setting(s):
1995

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