Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-07-26
Length: 13 pages
Data source: Field research
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Abstract
The owner of Nash Jewellers, a small owner-operated jewellery store, is deciding on building a Web site for his business. Before investing in the Web site he must decide if the site would be used solely as an advertising tool or as a vehicle to sell merchandise. He must also determine what the site would look like, what information it would contain and how it would affect the existing retail store and the business strategy.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-09-04
Length: 10 pages
Data source: Field research
About
Abstract
The owner of Nash Jewellers, a small owner-operated jewellery store, is deciding on building a Web site for his business. Before investing in the Web site he must decide if the site would be used solely as an advertising tool or as a vehicle to sell merchandise. He must also determine what the site would look like, what information it would contain and how it would affect the existing retail store and the business strategy.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-09-04
Length: 10 pages
Data source: Field research