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Case
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Reference no. 9B01A012
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Carlie Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-26
Length: 13 pages
Data source: Field research
Topics: Marketing mix; Marketing communication; Internet; Market strategy
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Abstract

The owner of Nash Jewellers, a small owner-operated jewellery store, is deciding on building a Web site for his business. Before investing in the Web site he must decide if the site would be used solely as an advertising tool or as a vehicle to sell merchandise. He must also determine what the site would look like, what information it would contain and how it would affect the existing retail store and the business strategy.
Location:
Canada
Industry:
Apparel and accessory stores
Size:
Small
Other setting(s):
2000
Teaching note
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Reference no. 8B01A12
Subject category: Marketing
Authors: Carlie Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-09-04
Length: 10 pages
Data source: Field research
View full details

About

Abstract

The owner of Nash Jewellers, a small owner-operated jewellery store, is deciding on building a Web site for his business. Before investing in the Web site he must decide if the site would be used solely as an advertising tool or as a vehicle to sell merchandise. He must also determine what the site would look like, what information it would contain and how it would affect the existing retail store and the business strategy.

Settings

Location:
Canada
Industry:
Apparel and accessory stores
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B01A12
Subject category: Marketing
Authors: Carlie Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-09-04
Length: 10 pages
Data source: Field research
View full details