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Case
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Reference no. 9B01A013
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2001
Version: 2008-02-04
Length: 16 pages
Data source: Field research

Abstract

Nintendo Co Ltd is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo''s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit. There is a Spanish version available ''9B01AS13''.
Location:
Size:
Large
Other setting(s):
1998

About

Abstract

Nintendo Co Ltd is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo''s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit. There is a Spanish version available ''9B01AS13''.

Settings

Location:
Size:
Large
Other setting(s):
1998

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