Product details

Much has happened in the single year since the founder of FabulousSavings launched his online e-couponing service. The company, which features various pages of services and discount coupons for those services on its Web site, has been sold to an investment consortium and merged with a competitor. Because of these changes, the original creator and still-chief Web strategist feels that the FabulousSavings Web site is in need of an upgrade. There are several factors to consider in choosing the direction for change: the site needs to be made more user-friendly to increase its appeal to Internet traffic; the company is working within a limited budget; there are considerations for expanding geographically and a plan to go public. Above all, the revised Web site needs to be developed and ready to roll in less than three months. FabulousSavings'' Web strategist must consider each of these issues as he attempts to work out a plan to manage the growth of this e-company. There is a Spanish version available ‘9B01AS16’.