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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-02-06
Length: 25 pages
Data source: Field research

Abstract

Canadian Tire is a large retailer of automotive, hardware and houseware products. As part of the company''s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyse each of the social marketing programs and assess how the program will contribute to the company''s competitive position. She also needs to convince the company''s independent associate dealers to adopt and implement the chosen program.
Location:
Size:
Large
Other setting(s):
1998

About

Abstract

Canadian Tire is a large retailer of automotive, hardware and houseware products. As part of the company''s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyse each of the social marketing programs and assess how the program will contribute to the company''s competitive position. She also needs to convince the company''s independent associate dealers to adopt and implement the chosen program.

Settings

Location:
Size:
Large
Other setting(s):
1998

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