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Case
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Reference no. 9B01A027
Subject category: Marketing
Authors: Kersi D Antia (Ivey Business School, Western University); Thomas Behe (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-04-30
Length: 19 pages
Data source: Field research
Topics: e-Commerce; Marketing channels; Market entry; General management
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Abstract

EuroGame is a multinational interactive games company. The company is considering making its products available through the newly developed interactive television market. A consultant to the company has been asked by the Internet Director to advise whether Eurogame should invest in this new market and if so, determine how the firm could leverage these capabilities and with whom it should partner with.
Location:
United Kingdom
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
2000
Teaching note
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Reference no. 8B01A27
Subject category: Marketing
Authors: Kersi D Antia (Ivey Business School, Western University); Bharat Sud (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2005-06-18
Length: 9 pages
Data source: Field research
View full details

About

Abstract

EuroGame is a multinational interactive games company. The company is considering making its products available through the newly developed interactive television market. A consultant to the company has been asked by the Internet Director to advise whether Eurogame should invest in this new market and if so, determine how the firm could leverage these capabilities and with whom it should partner with.

Settings

Location:
United Kingdom
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B01A27
Subject category: Marketing
Authors: Kersi D Antia (Ivey Business School, Western University); Bharat Sud (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2005-06-18
Length: 9 pages
Data source: Field research
View full details