Product details

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Case
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Reference no. 9B01C008
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-06-01
Length: 10 pages
Data source: Field research

Abstract

SalesDriver is a start-up company that develops online software packages for sales incentive contests. The vice president of marketing and distribution, who was also a company founder, considers how to address the challenge of retaining key employees in the growing high-technology industry, where employee turnover is very high.
Location:
Industry:
Size:
Small
Other setting(s):
2000

About

Abstract

SalesDriver is a start-up company that develops online software packages for sales incentive contests. The vice president of marketing and distribution, who was also a company founder, considers how to address the challenge of retaining key employees in the growing high-technology industry, where employee turnover is very high.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2000

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