Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 24 March 2017
Length: 26 pages
Data source: Published sources
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https://casecent.re/p/148119
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Abstract
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors' visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple CareKit. But OpenNotes had other options, including partnerships with consumer groups and insurers. In addition, they would always have a role in encouraging doctors and institutions to share notes more readily. What was the best way to scale OpenNotes? Was it the app route, or some other way to pursue the group's ambitions?
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Abstract
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors' visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple CareKit. But OpenNotes had other options, including partnerships with consumer groups and insurers. In addition, they would always have a role in encouraging doctors and institutions to share notes more readily. What was the best way to scale OpenNotes? Was it the app route, or some other way to pursue the group's ambitions?
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