Product details

The comfort of customers and the safety of drivers were critical components of the business pursuit of UTOO Cabs. Strategic management is the continuous planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. This was the principal reason for UTOO to opt for the latest specified model cars with adequate driver safety precautions. This was also the reason why UTOO had decided to go for own fleet at least to begin with. The business model of UTOO revolves around a healthy, mutually profitable and sustained relationship with drivers. The new taxi aggregator has designed innovative earning options that are convenient and flexible for drivers. Competition had indeed created the market, the company felt there was still plenty of opportunity in that space. Three factors - customers, profit and competition - defined the entry into any business which made UTOO too got in to the market.