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In this information age, a professional desirous of career advancement, or seeking business success, is required to display communication skills that translate to favourable outcomes. In particular, his business writing skills must be crisp enough to trigger powerful calls-to-action. One way he can differentiate himself from the group of competent, knowledgeable individuals is through concise writing. To display conciseness in his business communication, he must thoroughly understand his subject matter and then strive to ruthlessly edit his content. When considered with the two beacons of effective communication - simplicity and clarity - the professional's efforts at producing concise content will lead to speedier results because the consequences of inaction will be evident. Given that his succinct writing style dispels ambiguity and eliminates delay, the professional's influencing skills sharpen in his business circles. Concise messaging is also useful in the public arena such as in corporate branding and in political campaigns whereby short, punchy statements are used to trigger emotional responses that lead to conversions.