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Case
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Reference no. 9B01C021
Subject category: Human Resource Management / Organisational Behaviour
Authors: Alexandra Hurst (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-04-30
Length: 7 pages
Data source: Published sources
Topics: Communications; Crisis management
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Abstract

Egghead.com is a chain of retail stores for computer software. A hacker has breached the company''s Web site, putting up to four million customer credit card numbers at risk. The media relations officer must prepare a news release, wonders what media questions she should expect.
Location:
United States
Industry:
General merchandise stores
Size:
Medium
Other setting(s):
2000
Teaching note
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Reference no. 8B01C21
Subject category: Human Resource Management / Organisational Behaviour
Authors: Alexandra Hurst (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-10-10
Length: 5 pages
Data source: Published sources
View full details

About

Abstract

Egghead.com is a chain of retail stores for computer software. A hacker has breached the company''s Web site, putting up to four million customer credit card numbers at risk. The media relations officer must prepare a news release, wonders what media questions she should expect.

Settings

Location:
United States
Industry:
General merchandise stores
Size:
Medium
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B01C21
Subject category: Human Resource Management / Organisational Behaviour
Authors: Alexandra Hurst (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-10-10
Length: 5 pages
Data source: Published sources
View full details