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Compact case
Published by: INSEAD
Originally published in: 2017
Version: 11.2017

Abstract

This is part of a case series. In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid. The case describes the market environment, the strategy to the bottom of the pyramid and the impact of this market entry.
Location:
Industry:
Other setting(s):
2002-2016

About

Abstract

This is part of a case series. In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid. The case describes the market environment, the strategy to the bottom of the pyramid and the impact of this market entry.

Settings

Location:
Industry:
Other setting(s):
2002-2016

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