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Management article
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Reference no. ART-2412
Spanish language
Published by: IESE Business School
Originally published in: "IESE Insight", 2013

Abstract

This is a Spanish version. The growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organisational structures and practices. And this requires new leadership roles and digitally minded Leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with participants of executive programs and reviews of a number of cases on digital transformation, the authors have started to synthesise the qualities, practices and approaches of the digitally minded leader. In this article, they suggest at least five important dimensions that make up the digital mind-set. These may seem paradoxical or contradictory, but they are more important than ever to deal with the digital transformation upon us.

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Abstract

This is a Spanish version. The growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organisational structures and practices. And this requires new leadership roles and digitally minded Leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with participants of executive programs and reviews of a number of cases on digital transformation, the authors have started to synthesise the qualities, practices and approaches of the digitally minded leader. In this article, they suggest at least five important dimensions that make up the digital mind-set. These may seem paradoxical or contradictory, but they are more important than ever to deal with the digital transformation upon us.

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