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Teaching note
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Reference no. UVA-M-0943TN
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro Guissoni (Darden School of Business, University of Virginia); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 20 July 2022
Revision date: 27-Jul-2022
Length: 18 pages
Data source: Published sources
Share a link: https://casecent.re/p/148407
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. UVA-M-1022
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Carlos Eduardo Lourenço (Fundacao Getulio Vargas (FGV)); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 16 pages
Data source: Field research
Topics: Multichannel; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; Direct marketing; Skincare; Beauty products; Catalogue marketing; B2D marketing & channels; Market segmentation; Marketing strategy
View full details
Case
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Reference no. UVA-M-1023
Subject category: Marketing
Authors: Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Trícia Karla Lacerda Moraes (Fundacao Getulio Vargas (FGV)); Adrian Kemmer Cernev (Fundacao Getulio Vargas (FGV))
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 18 pages
Data source: Published sources
Topics: Fintech; Platform; Ecosystem; Financial technology; Financial services; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; COVID-19; Finance; Emerging markets finance; International finance
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-1022
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Carlos Eduardo Lourenço (Fundacao Getulio Vargas (FGV)); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 16 pages
Data source: Field research
Topics: Multichannel; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; Direct marketing; Skincare; Beauty products; Catalogue marketing; B2D marketing & channels; Market segmentation; Marketing strategy
View full details
Case
-
Reference no. UVA-M-1023
Subject category: Marketing
Authors: Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Trícia Karla Lacerda Moraes (Fundacao Getulio Vargas (FGV)); Adrian Kemmer Cernev (Fundacao Getulio Vargas (FGV))
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 18 pages
Data source: Published sources
Topics: Fintech; Platform; Ecosystem; Financial technology; Financial services; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; COVID-19; Finance; Emerging markets finance; International finance
View full details