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Teaching note supplement software
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Reference no. UVA-M-0943TNX
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro Guissoni (Darden School of Business, University of Virginia); Kusum L. Ailawadi (Dartmouth College); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 15 December 2021
Revision date: 5-Jan-2022
Format: .xlsx
Data source: Published sources
Share a link: https://casecent.re/p/148417
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Case
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Reference no. UVA-M-0943
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro Guissoni (Darden School of Business, University of Virginia); Kusum L. Ailawadi (Dartmouth College); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 15 December 2021
Revision date: 5-Jan-2022
Length: 18 pages
Data source: Field research
Topics: Distribution channels; Multichannel; Omnichannel; Marketing; Metrics; Brand management; Direct selling; Natura; Brazil; B2B marketing and channels; Marketing strategy
View full details
Case
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Reference no. UVA-M-1022
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Carlos Eduardo Lourenço (Fundacao Getulio Vargas (FGV)); Murillo Boccia (Natura Cosmeticos SA)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 16 pages
Data source: Field research
Topics: Multichannel; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; Direct marketing; Skincare; Beauty products; Catalogue marketing; B2D marketing & channels; Market segmentation; Marketing strategy
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Case
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Reference no. UVA-M-1023
Subject category: Marketing
Authors: Leandro A Guissoni (Fundacao Getulio Vargas (FGV)); Trícia Karla Lacerda Moraes (Fundacao Getulio Vargas (FGV)); Adrian Kemmer Cernev (Fundacao Getulio Vargas (FGV))
Published by: Darden Business Publishing
Originally published in: 2021
Version: 15 December 2021
Length: 18 pages
Data source: Published sources
Topics: Fintech; Platform; Ecosystem; Financial technology; Financial services; Omnichannel; Digital transformation; Marketing; Direct selling; Natura; Brazil; International; COVID-19; Finance; Emerging markets finance; International finance
View full details