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Thumbnail image for product with reference number 2006-90.1
The AIDS Grim Reaper Campaign (A)
Case
-
Reference no. 2006-90.1
Subject category: Ethics and Social Responsibility
Authors: Peter Thompson (Australia and New Zealand School of Government (ANZSOG)); Marinella Padula (Australia and New Zealand School of Government (ANZSOG))
Published by: The Australia and New Zealand School of Government (ANZSOG)
Originally published in: 2006
Version: 24-11-2008
Length: 9 pages
Data source: Field research
Topics: Risk; Policy response; Health; Epidemic; HIV and AIDS; Social marketing; Advice to Minister; Attitude change; Behavioural change; Crisis, emergency, disaster; Film and televisions; High risk; Leadership; Media campaign; Public health; Third sector; Public sector
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Abstract

This is part of a case series. In March 1983, newly elected Federal Health Minister Neal Blewett was briefed on 40 different health issues. Quite a way down the list was a mysterious condition called GRID (gay-related immune deficiency). Blewett was advised that the disease was not anticipated to pose a significant threat to public health. It wouldn't be long before he realised otherwise. This case study follows a dramatically successful, government-backed social marketing campaign that gave Australia a lead over most other countries in reducing the burden of AIDS.
Location:
Australia
Industry:
Public sector, health and disability
Other setting(s):
2007
Thumbnail image for product with reference number 2006-90.2
Compact case
The AIDS Grim Reaper Campaign (B)
Case
-
Reference no. 2006-90.2
Subject category: Ethics and Social Responsibility
Authors: Peter Thompson (Australia and New Zealand School of Government (ANZSOG)); Marinella Padula (Australia and New Zealand School of Government (ANZSOG))
Published by: The Australia and New Zealand School of Government (ANZSOG)
Originally published in: 2006
Version: 06-10-2011
Length: 3 pages
Data source: Field research
Topics: Risk; Policy response; Health; Epidemic; HIV and AIDS; Social marketing; Advice to Minister; Attitude change; Behavioural change; Crisis, emergency, disaster; Film and televisions; High risk; Leadership; Media campaign; Public health; Third sector; Public sector
View full details
Thumbnail image for product with reference number 2011-90.3
Compact case
The AIDS Grim Reaper Campaign (C) Twenty Years On
Case
-
Reference no. 2011-90.3
Subject category: Ethics and Social Responsibility
Authors: Marinella Padula (Australia and New Zealand School of Government (ANZSOG))
Published by: The Australia and New Zealand School of Government (ANZSOG)
Originally published in: 2011
Version: 06-10-2011
Length: 3 pages
Data source: Published sources
Topics: Risk; Communication; Health; Epidemic; HIV and AIDS; Policy; Health care; Public health; Social marketing; Behavioural change; Advice to Minister; Prevention; Strategic communication
View full details

About

Abstract

This is part of a case series. In March 1983, newly elected Federal Health Minister Neal Blewett was briefed on 40 different health issues. Quite a way down the list was a mysterious condition called GRID (gay-related immune deficiency). Blewett was advised that the disease was not anticipated to pose a significant threat to public health. It wouldn't be long before he realised otherwise. This case study follows a dramatically successful, government-backed social marketing campaign that gave Australia a lead over most other countries in reducing the burden of AIDS.

Settings

Location:
Australia
Industry:
Public sector, health and disability
Other setting(s):
2007

Related

Thumbnail image for product with reference number 2006-90.2
Compact case
The AIDS Grim Reaper Campaign (B)
Case
-
Reference no. 2006-90.2
Subject category: Ethics and Social Responsibility
Authors: Peter Thompson (Australia and New Zealand School of Government (ANZSOG)); Marinella Padula (Australia and New Zealand School of Government (ANZSOG))
Published by: The Australia and New Zealand School of Government (ANZSOG)
Originally published in: 2006
Version: 06-10-2011
Length: 3 pages
Data source: Field research
Topics: Risk; Policy response; Health; Epidemic; HIV and AIDS; Social marketing; Advice to Minister; Attitude change; Behavioural change; Crisis, emergency, disaster; Film and televisions; High risk; Leadership; Media campaign; Public health; Third sector; Public sector
View full details
Thumbnail image for product with reference number 2011-90.3
Compact case
The AIDS Grim Reaper Campaign (C) Twenty Years On
Case
-
Reference no. 2011-90.3
Subject category: Ethics and Social Responsibility
Authors: Marinella Padula (Australia and New Zealand School of Government (ANZSOG))
Published by: The Australia and New Zealand School of Government (ANZSOG)
Originally published in: 2011
Version: 06-10-2011
Length: 3 pages
Data source: Published sources
Topics: Risk; Communication; Health; Epidemic; HIV and AIDS; Policy; Health care; Public health; Social marketing; Behavioural change; Advice to Minister; Prevention; Strategic communication
View full details