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Case
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Reference no. 9B01E011
Subject category: Knowledge, Information and Communication Systems Management
Authors: Scott L Schneberger (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-24
Length: 14 pages
Data source: Field research
Topics: e-Commerce; Information technology; High technology products; Action planning and implementation
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Abstract

Blue Titanium is a strategy boutique that provides consulting to senior management and specializes in competitive intelligence. The founder of the company is fine-tuning his strategic plan and has to decide whether the selection of the company''s Web server software and hardware should be decided as part of the company''s strategy or to leave the selection to the chief technology officer.
Location:
United States
Industry:
Business services
Size:
Small
Other setting(s):
2000
Teaching note
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Reference no. 8B01E11
Subject category: Knowledge, Information and Communication Systems Management
Authors: Scott L Schneberger (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-08-23
Length: 8 pages
Data source: Field research
View full details

About

Abstract

Blue Titanium is a strategy boutique that provides consulting to senior management and specializes in competitive intelligence. The founder of the company is fine-tuning his strategic plan and has to decide whether the selection of the company''s Web server software and hardware should be decided as part of the company''s strategy or to leave the selection to the chief technology officer.

Settings

Location:
United States
Industry:
Business services
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B01E11
Subject category: Knowledge, Information and Communication Systems Management
Authors: Scott L Schneberger (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-08-23
Length: 8 pages
Data source: Field research
View full details