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Case
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Reference no. 9B01E022
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-08-17
Length: 6 pages
Data source: Field research

Abstract

Palmyra Trading Company imports commodities from Europe and Asia for sale in the Syrian wholesale market. The vice-president has been advised that the company is still in contention in a tender bid, but has been asked to submit a new bid at a lower cost. The vice-president is aware that a competitor was in the same situation. The vice-president must determine the range of bids the company could make to secure the contract and perform a sensitivity analysis to determine his options under various assumptions about the actions of competitors in the bidding process. A simple model can be constructed to analyze the bidding problem and determine the bid range.
Location:
Size:
Small
Other setting(s):
2000

About

Abstract

Palmyra Trading Company imports commodities from Europe and Asia for sale in the Syrian wholesale market. The vice-president has been advised that the company is still in contention in a tender bid, but has been asked to submit a new bid at a lower cost. The vice-president is aware that a competitor was in the same situation. The vice-president must determine the range of bids the company could make to secure the contract and perform a sensitivity analysis to determine his options under various assumptions about the actions of competitors in the bidding process. A simple model can be constructed to analyze the bidding problem and determine the bid range.

Settings

Location:
Size:
Small
Other setting(s):
2000

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