Product details

Guru.com intended to transform the global labor market by creating the world's largest online marketplace for independent professionals (IPs) - freelancers, consultants, 'knowledge workers' and 'hired guns' - known as gurus. Their goal was to build a home on the Web for independent professionals, providing the essentials for running a guru business. One month into the launch of its preview site, and preparing for its first major release scheduled in three months, priorities had to be set for product development. The co-founders of Guru.com believed that catering to the needs of the gurus was the key to achieving market leadership and revolutionizing the traditional contingent staffing business. A recently hired team member was asked for her opinion on Guru.com's product strategy. Her extensive consulting experience prompted her to link product with business strategy. There is a Spanish version available '9B01MS01'.