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Case
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Reference no. 9-303-S11
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 17 December 2001
Revision date: 14-Dec-2017

Abstract

This is a Spanish version. Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.
Industry:
Size:
USD250 million revenues
Other setting(s):
1987-1997

About

Abstract

This is a Spanish version. Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.

Settings

Industry:
Size:
USD250 million revenues
Other setting(s):
1987-1997

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