More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B01M016
Subject category: Strategy and General Management
Authors: Amy Hillman; Michael Slinger
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-06-01
Length: 19 pages
Data source: Published sources
Topics: e-Business models; Industry analysis; Technology; Business policy
Share a link: https://casecent.re/p/14877
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Napster is a creator of music industry software that allows peer-to-peer file swapping services and caused a fundamental shift in the music industry. The chief executive officer of the company is now faced with two challenges: how to convert loyal customers to another system without losing them and how to find a new business model in the wake of extensive legal challenges.
Location:
United States
Industry:
Miscellaneous services
Size:
Small
Other setting(s):
2001
Teaching note
-
Reference no. 8B01M16
Subject category: Strategy and General Management
Authors: Amy Hillman
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-26
Length: 6 pages
Data source: Published sources
View full details

About

Abstract

Napster is a creator of music industry software that allows peer-to-peer file swapping services and caused a fundamental shift in the music industry. The chief executive officer of the company is now faced with two challenges: how to convert loyal customers to another system without losing them and how to find a new business model in the wake of extensive legal challenges.

Settings

Location:
United States
Industry:
Miscellaneous services
Size:
Small
Other setting(s):
2001

Related

Teaching note
-
Reference no. 8B01M16
Subject category: Strategy and General Management
Authors: Amy Hillman
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-26
Length: 6 pages
Data source: Published sources
View full details