Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-05-04
Length: 16 pages
Data source: Field research
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Abstract
Grand & Toy is one of Canada''s largest commercial suppliers of office stationery. The president of Grand & Toy is wary of the competitive threat posed by Staples, a well-known US office supply company, and is reviewing his company''s budget forecast to plan for a meeting with senior managers. He wants to use this opportunity to rethink the company''s strategy and ensure all competitive threats and opportunities have been considered.
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Abstract
Grand & Toy is one of Canada''s largest commercial suppliers of office stationery. The president of Grand & Toy is wary of the competitive threat posed by Staples, a well-known US office supply company, and is reviewing his company''s budget forecast to plan for a meeting with senior managers. He wants to use this opportunity to rethink the company''s strategy and ensure all competitive threats and opportunities have been considered.