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Case
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Reference no. 9B01M017
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-05-04
Length: 16 pages
Data source: Field research

Abstract

Grand & Toy is one of Canada''s largest commercial suppliers of office stationery. The president of Grand & Toy is wary of the competitive threat posed by Staples, a well-known US office supply company, and is reviewing his company''s budget forecast to plan for a meeting with senior managers. He wants to use this opportunity to rethink the company''s strategy and ensure all competitive threats and opportunities have been considered.
Location:
Industry:
Size:
Large
Other setting(s):
2000

About

Abstract

Grand & Toy is one of Canada''s largest commercial suppliers of office stationery. The president of Grand & Toy is wary of the competitive threat posed by Staples, a well-known US office supply company, and is reviewing his company''s budget forecast to plan for a meeting with senior managers. He wants to use this opportunity to rethink the company''s strategy and ensure all competitive threats and opportunities have been considered.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000

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