Managing Pibrex Russia (B): Developing Organizational Strategies to Ensure Sustainable Profitability

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Supplement

Reference no. 9B01M021

Subject category: Strategy and General Management

Authors: Rachel Doern (Goldsmiths, University of London); Carl Fey (Stockholm School of Economics)

Published by: Ivey Publishing

Originally published in: 2001

Version: 2001-10-22

Length: 15 pages

Data source: Field research

Topics: Change management; General management; Leadership; Goal setting

Share a link: https://casecent.re/p/14880

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Abstract

Pibrex is one of the world''s largest developers of petrochemical-based polymers for the plastics market. In the Managing Pibrex Russia (A) case, (product ''9B01M020'') a new general manager inherits serious problems and develops an action plan to address the issues. This supplement illustrates what the management team has done to begin a turnaround of the firm and also highlights the many problems that remain. In particular, the company must reassess its management strategies and take steps to maintain its competitive position.

Location:

Russia

Industry:

Chemicals and allied products

Size:

Large

Other setting(s):

2000