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Case
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Reference no. 9-718-P04
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 10 May 2016
Revision date: 8-May-2019

Abstract

This is a Portuguese version. In January 2019, Amazon.com Inc (Amazon) became the most valuable company in the world, above Microsoft, Apple, and Alphabet (Google). Jeff Bezos, Amazon's founder and CEO was now the world's richest man. On January 31st, 2019, Amazon announced 2018 operating profits of USD12.4 billion, up from USD178 million in 2014, on sales of USD232 billion, up from USD89 billion four years earlier. The shareholders expressed their satisfaction, but not all were happy with Amazon's meteoric rise. Many traditional retailers in the United States were going bankrupt, while major competitors such as Walmart and Best Buy were forced to invest aggressively in online retailing to prevent their market share from eroding. Every retail sector appeared to be under threat, fueling anxieties that Amazon and America's other tech giants were becoming too big and powerful. In the United States, Amazon was drawing criticism from across the political spectrum, with calls for it to be broken up. Meanwhile, the European Union was also investigating its practices. Did Amazon's success threaten its very existence?
Size:
> 1 billion; Fortune 500
Other setting(s):
1995-2016

About

Abstract

This is a Portuguese version. In January 2019, Amazon.com Inc (Amazon) became the most valuable company in the world, above Microsoft, Apple, and Alphabet (Google). Jeff Bezos, Amazon's founder and CEO was now the world's richest man. On January 31st, 2019, Amazon announced 2018 operating profits of USD12.4 billion, up from USD178 million in 2014, on sales of USD232 billion, up from USD89 billion four years earlier. The shareholders expressed their satisfaction, but not all were happy with Amazon's meteoric rise. Many traditional retailers in the United States were going bankrupt, while major competitors such as Walmart and Best Buy were forced to invest aggressively in online retailing to prevent their market share from eroding. Every retail sector appeared to be under threat, fueling anxieties that Amazon and America's other tech giants were becoming too big and powerful. In the United States, Amazon was drawing criticism from across the political spectrum, with calls for it to be broken up. Meanwhile, the European Union was also investigating its practices. Did Amazon's success threaten its very existence?

Settings

Size:
> 1 billion; Fortune 500
Other setting(s):
1995-2016

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