More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B01M039
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-04-30
Length: 19 pages
Data source: Field research
Topics: Growth; Planning; Pricing; Product strategy
Share a link: https://casecent.re/p/14895
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Strategic Intelligence Pte Limited is a Singapore-based research and media company. The newly appointed director of advisory services is considering the challenges in building the company''s latest service offering. The company''s strong emphasis on this new service is a departure from their previous strategy of attempting to develop its existing events, custom research and online information services in a relatively even manner. He needs to formulate a plan that will ensure the new service contributes about half of the company''s revenue within the next year. This case may be used with Strategic Intelligence Pte Limited (A), ''9B01M032''.
Location:
Hong Kong, Singapore
Industry:
Communications
Size:
Small
Other setting(s):
2000
Teaching note
-
Reference no. 8B01M39
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-04-30
Length: 14 pages
Data source: Field research
View full details

About

Abstract

Strategic Intelligence Pte Limited is a Singapore-based research and media company. The newly appointed director of advisory services is considering the challenges in building the company''s latest service offering. The company''s strong emphasis on this new service is a departure from their previous strategy of attempting to develop its existing events, custom research and online information services in a relatively even manner. He needs to formulate a plan that will ensure the new service contributes about half of the company''s revenue within the next year. This case may be used with Strategic Intelligence Pte Limited (A), ''9B01M032''.

Settings

Location:
Hong Kong, Singapore
Industry:
Communications
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B01M39
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-04-30
Length: 14 pages
Data source: Field research
View full details