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NourishCo Beverages Ltd: Making New Inroads
Instructor spreadsheet
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Reference no. 5B17A062
Subject category: Marketing
Authors: Neena Sondhi (International Management Institute New Delhi)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-11-27
Format: .xlsx
Data source: Field research
Share a link: https://casecent.re/p/148950
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Thumbnail image for product with reference number 8B17A062
NourishCo Beverages Ltd: Making New Inroads
Teaching note
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Reference no. 8B17A062
Subject category: Marketing
Authors: Neena Sondhi (International Management Institute New Delhi)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-11-27
Length: 20 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9B17A062
NourishCo Beverages Ltd: Making New Inroads
Case
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Reference no. 9B17A062
Subject category: Marketing
Authors: Neena Sondhi (International Management Institute New Delhi)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-11-27
Length: 15 pages
Data source: Field research
Topics: Bottom of the pyramid; Segmentation; Targeting; Positioning; Marketing; Entrepreneurship
View full details