Subject category:
Finance, Accounting and Control
Published by:
International Institute for Management Development (IMD)
Version: 27.11.2017
Abstract
Worldwide, there is no parallel comparison to China's Tencent Holdings. The USD22 billion tech giant is a collective answer to Facebook, WhatsApp, Spotify, Kindle, Skype, Pinterest, Apple Pay and others. This case explains how Tencent built a digital platform business from scratch over a period of nearly two decades. Undoubtedly, it gained significant benefits from being an early mover in developing a massive one-billion-strong user base on its gaming and messaging platforms. However, what is exceptional about Tencent is that it has been able to successfully monetize its social audience at scale - a tough challenge for most digital platform companies. Tencent's double digit growth boosted investor confidence that the company would continue to tap the spending power of its users while leveraging the growth potential of its still-nascent advertising and payments businesses. Could the most valuable company in Asia, continue to meet shareholder expectations in 2017 and beyond?
Industries:
Size:
One of the largest technology giants in China with revenue of USD21.9 billion in 2016
Other setting(s):
2016 - 2017
Subject category:
Finance, Accounting and Control
Published by:
International Institute for Management Development (IMD)
Version: 27.11.2017
Length: 13 pages
Data source: Published sources
About
Abstract
Worldwide, there is no parallel comparison to China's Tencent Holdings. The USD22 billion tech giant is a collective answer to Facebook, WhatsApp, Spotify, Kindle, Skype, Pinterest, Apple Pay and others. This case explains how Tencent built a digital platform business from scratch over a period of nearly two decades. Undoubtedly, it gained significant benefits from being an early mover in developing a massive one-billion-strong user base on its gaming and messaging platforms. However, what is exceptional about Tencent is that it has been able to successfully monetize its social audience at scale - a tough challenge for most digital platform companies. Tencent's double digit growth boosted investor confidence that the company would continue to tap the spending power of its users while leveraging the growth potential of its still-nascent advertising and payments businesses. Could the most valuable company in Asia, continue to meet shareholder expectations in 2017 and beyond?
Settings
Industries:
Size:
One of the largest technology giants in China with revenue of USD21.9 billion in 2016
Other setting(s):
2016 - 2017
Related
Subject category:
Finance, Accounting and Control
Published by:
International Institute for Management Development (IMD)
Version: 27.11.2017
Length: 13 pages
Data source: Published sources