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Case
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Reference no. 9B01M041
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-20
Length: 22 pages
Data source: Field research

Abstract

TVOntario is a non-profit television station owned by the Ontario government that provides educational programming commercial-free. TVOntario is recognized as a world leader in quality educational programming for all ages as well as providing programming on important issues within the province. However, the television broadcasting industry is very competitive, and larger networks have greater cash flows to produce programs that encourage advertising and increase revenues. TVOntario''s Sales and Licensing Department revenues continue to decline, and the managing director of revenue and development is faced with determining the future of the department. The station''s board of directors has put pressure on him to make a decision and he needs to come up with a plan before they decide to shut the department down. There is a French version available ‘9B01MF41’.
Location:
Size:
Medium
Other setting(s):
2001

About

Abstract

TVOntario is a non-profit television station owned by the Ontario government that provides educational programming commercial-free. TVOntario is recognized as a world leader in quality educational programming for all ages as well as providing programming on important issues within the province. However, the television broadcasting industry is very competitive, and larger networks have greater cash flows to produce programs that encourage advertising and increase revenues. TVOntario''s Sales and Licensing Department revenues continue to decline, and the managing director of revenue and development is faced with determining the future of the department. The station''s board of directors has put pressure on him to make a decision and he needs to come up with a plan before they decide to shut the department down. There is a French version available ‘9B01MF41’.

Settings

Location:
Size:
Medium
Other setting(s):
2001

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