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Case
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Reference no. 817-0106-1
Subject category: Entrepreneurship
Published by: London Business School
Published in: 2017
Length: 21 pages
Data source: Field research

Abstract

Tonya Lanthier tucked her twin 13-year-old girls Teagan and Ramsey into bed and gave each ofthem a big hug. She considered herself blessed to have two happy children and a fast-growing children and a fast-growing business that enabled dentists to find well-matched auxiliary staff, and for dentists, dental assistants, hygienists and front office staff to find jobs they loved. Her company, DentalPost, was by all accounts thriving. Earlier in the week, however, she'd attended a workshop on product and service innovation, and a couple of her fellow participants had suggested ways that what they had learned could be put to use in Tonya's business. 'We've got the most comprehensive solution in our industry' she thought to herself, 'and we've been making it even better - one step at a time - for more than a decade. There's always been an opportunity for us to innovate, and that's probably still true, even now. So I wonder what our next innovation should be?'
Location:
Industries:
Size:
Medium sized market
Other setting(s):
2003-2017

About

Abstract

Tonya Lanthier tucked her twin 13-year-old girls Teagan and Ramsey into bed and gave each ofthem a big hug. She considered herself blessed to have two happy children and a fast-growing children and a fast-growing business that enabled dentists to find well-matched auxiliary staff, and for dentists, dental assistants, hygienists and front office staff to find jobs they loved. Her company, DentalPost, was by all accounts thriving. Earlier in the week, however, she'd attended a workshop on product and service innovation, and a couple of her fellow participants had suggested ways that what they had learned could be put to use in Tonya's business. 'We've got the most comprehensive solution in our industry' she thought to herself, 'and we've been making it even better - one step at a time - for more than a decade. There's always been an opportunity for us to innovate, and that's probably still true, even now. So I wonder what our next innovation should be?'

Settings

Location:
Industries:
Size:
Medium sized market
Other setting(s):
2003-2017

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