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Case
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Reference no. 9B01M043
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Sarah Tremblay (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-07-12
Length: 13 pages
Data source: Field research
Topics: Start-ups; Valuation; Partnership; General management
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Abstract

Dunes Inc is a concept for a tanning salon and healthy lifestyle retail store on a university campus. Two students have developed and refined a business plan, and are about to present their proposal to the manager of the university''s community centre. The two partners must thoroughly assess the potential costs of operation, determine whether the profits will justify their equity investment, and decide whether the business will be an attractive investment for future potential buyers.
Location:
Canada
Industry:
Personal Services
Size:
Small
Other setting(s):
1999
Teaching note
-
Reference no. 8B01M43
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Sarah Tremblay (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-08-17
Length: 11 pages
Data source: Field research
View full details

About

Abstract

Dunes Inc is a concept for a tanning salon and healthy lifestyle retail store on a university campus. Two students have developed and refined a business plan, and are about to present their proposal to the manager of the university''s community centre. The two partners must thoroughly assess the potential costs of operation, determine whether the profits will justify their equity investment, and decide whether the business will be an attractive investment for future potential buyers.

Settings

Location:
Canada
Industry:
Personal Services
Size:
Small
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B01M43
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Sarah Tremblay (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-08-17
Length: 11 pages
Data source: Field research
View full details