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The rent-to-own industry is a four billion-dollar industry that rents appliances, furniture and electronic goods to customers. There is a potential threat to the rent-to-own industry as a result of an article in a national newspaper that accused the industry of taking advantage of poor consumers. Law makers and politicians were becoming active on the issue and the industry must formulate a response. Would the public really care enough about the rent-to-own industry for new laws to be passed that would change their operations? This case deals with the relationship between business, government and society and implications of public perception.