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Compact case
Supplement
-
Reference no. 9B01M056
Subject category: Strategy and General Management
Authors: Nancy Sousa (Western University); Richard DeMartino (Western University); Stanley Widrick (Rochester Institute of Technology)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-06-04
Length: 2 pages
Data source: Field research
Topics: International marketing; International business; Pricing strategy; Foreign exchange
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Abstract

This exercise places students in the position of the Thai country manager throughout the Asian Crisis. It explores the choices and options available to the manager during this time. This is a supplement to Kodak's Health Imaging Division in Asia (A), product '9B01M055'.
Location:
Thailand
Industry:
Measuring and analyzing instruments
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B01M56
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-07-08
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. 9B01M055
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University); Nancy Sousa (Western University); Stanley Widrick (Rochester Institute of Technology)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-10-19
Length: 17 pages
Data source: Field research
Topics: International marketing; International business; Pricing strategy; Foreign exchange
View full details
Supplementary software
-
Reference no. 7B01M056
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University)
Published by: Ivey Publishing
Published in: 2001
Format: .ppt
Data source: Field research
Topics: International marketing; International business; Pricing strategy; Foreign exchange
View full details

About

Abstract

This exercise places students in the position of the Thai country manager throughout the Asian Crisis. It explores the choices and options available to the manager during this time. This is a supplement to Kodak's Health Imaging Division in Asia (A), product '9B01M055'.

Settings

Location:
Thailand
Industry:
Measuring and analyzing instruments
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B01M56
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-07-08
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. 9B01M055
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University); Nancy Sousa (Western University); Stanley Widrick (Rochester Institute of Technology)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-10-19
Length: 17 pages
Data source: Field research
Topics: International marketing; International business; Pricing strategy; Foreign exchange
View full details
Supplementary software
-
Reference no. 7B01M056
Subject category: Strategy and General Management
Authors: Richard DeMartino (Western University)
Published by: Ivey Publishing
Published in: 2001
Format: .ppt
Data source: Field research
Topics: International marketing; International business; Pricing strategy; Foreign exchange
View full details