Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-09-05
Length: 22 pages
Data source: Field research
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Abstract
Intrinsic Technology Ltd is a Shanghai-based wireless Internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and overseas companies are competing to capture a part of this market. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company must decide what the next step should be, in this emerging market based in a developing country, and in light of increasing competition.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-09-06
Length: 8 pages
Data source: Field research
About
Abstract
Intrinsic Technology Ltd is a Shanghai-based wireless Internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and overseas companies are competing to capture a part of this market. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company must decide what the next step should be, in this emerging market based in a developing country, and in light of increasing competition.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-09-06
Length: 8 pages
Data source: Field research