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Abstract
This is a Spanish version. Free-market capitalism is under fire. Yet, according to the author, it is still the best system for social cooperation and human progress - if done properly. Drawing on his research, the author casts his vision of Conscious Capitalism, based on four interconnected, mutually reinforcing tenets: a higher purpose; stakeholder integration; conscious leadership; and a conscious culture. He refutes those who say Wall Street will never buy it. Instead, he shows leaders how they can indeed build strong, ethical, cooperative and sustainable businesses - reclaiming the good part of capitalism in the process.
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Abstract
This is a Spanish version. Free-market capitalism is under fire. Yet, according to the author, it is still the best system for social cooperation and human progress - if done properly. Drawing on his research, the author casts his vision of Conscious Capitalism, based on four interconnected, mutually reinforcing tenets: a higher purpose; stakeholder integration; conscious leadership; and a conscious culture. He refutes those who say Wall Street will never buy it. Instead, he shows leaders how they can indeed build strong, ethical, cooperative and sustainable businesses - reclaiming the good part of capitalism in the process.