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Management article
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Reference no. ART-1892
Spanish language
Published by: IESE Business School
Originally published in: "IESE Insight", 2011

Abstract

This is a Spanish version. As diverse environmental legislation is being formulated around the world, companies may find themselves in a 'gray zone,' as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual producer responsibility, based on the share of electronic waste, or e-Waste, each party generates for recycling, may bring the greatest long-term advantages. Even better would be to have incentives that extend product life cycles and prevent e-waste to begin with. But the onus is on companies to make this case with policy makers, which requires them to seize hold of the sustainability agenda.

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Abstract

This is a Spanish version. As diverse environmental legislation is being formulated around the world, companies may find themselves in a 'gray zone,' as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual producer responsibility, based on the share of electronic waste, or e-Waste, each party generates for recycling, may bring the greatest long-term advantages. Even better would be to have incentives that extend product life cycles and prevent e-waste to begin with. But the onus is on companies to make this case with policy makers, which requires them to seize hold of the sustainability agenda.

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