Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-02-18
Length: 13 pages
Data source: Published sources
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Abstract
Qualcomm is a digital cellular communications company specializing in code division multiple access (CDMA) technology. The company spent a number of years developing this technology and in doing so missed many opportunities in adopting the technology as a worldwide standard; however, there are still some countries that have not yet made the decision on their second generation digital standard. With its income almost solely tied to this single technology, the stakes were high for Qualcomm in getting CDMA technology adopted. Supplement to this case, Qualcomm (B), product ''9B01M074'' discusses the company entering the Chinese market.
About
Abstract
Qualcomm is a digital cellular communications company specializing in code division multiple access (CDMA) technology. The company spent a number of years developing this technology and in doing so missed many opportunities in adopting the technology as a worldwide standard; however, there are still some countries that have not yet made the decision on their second generation digital standard. With its income almost solely tied to this single technology, the stakes were high for Qualcomm in getting CDMA technology adopted. Supplement to this case, Qualcomm (B), product ''9B01M074'' discusses the company entering the Chinese market.